A CRITICAL DISCOURSE ANALYSIS OF MALE & FEMALE REPRESENTATION IN ADVERTISEMENTS

The study analyses the representation of men and women in advertisements along with its connection our society's prevailing social conditions. A sum ten from various parts world are used throughout to identify gender representation, sexual biases present advertisements. for popular brands sectors such as cosmetics, Food & Beverage, Clothing Accessories, households, Electronics, automobiles.Two each sector have been study. This includes Kiehl’s Skincare, Nivea Cosmetics, Frooti, Slice Warner, Weyenberg Massagic shoes Mr. Clean, Dettol Household sector, Sony Vita Ford Figo Automobile.All chosen different periods including both vintage, recent considering continuity hyper objectification, sexualization a period 1970s 2017 journals, articles, reports years. Many use sensual content grab audience’s attention, thereby selling products. Along Critical Discourse Analysis, this also follows Fairclough’s Three-Dimensional Model, Media Representation, theory by Laura Mulvey.